Spice Type is a norm-creative typographical project inspired by the five women of Spice Girls – a pop group which for many of my generation was, albeit unconsciously, a portal into the feminist movement. With typography as a tool, I have interpreted the visual expressions of each band members' persona. Aiming to upgrade, reevaluate and emphasise the complexity often lost in the given epithet.
Spice Type is about challenging and broadening the current norms within typography and typefaces. The project consists of the fonts Baby Oh Baby, Ginger Hairs, Posh So Posh, Posh Even Posher, Scary Barbell Piercing, Sporty Kick Solid and Sporty Kick Stripe. Five type specimen books and physical objects created for the graduation exhibition. All typefaces are available for free download here.
Spice Type is a homage to Girl Power.
HDK – Academy of Design and Crafts / 2016