Appy Fizz

  • The new Appy Fizz identity visualizes carbonated bubbles through a dynamic graphic language of 3d spheres and circles. From the print campaign to the television commercial, this circular language in the bold red/white/black color palette unites the various mediums with a distinct look and feel. We worked with brand ambassador & Bollywood star Priyanka Chopra for the TVC to create a bold film for Appy Fizz. In the film Priyanka “sheds” the sweeter tone of the brands past for a strong, bold, sexier tone that will continue for future campaigns. 
  • CREATIVE / ART DIRECTION: Jessica Walsh, Stefan Sagmeister
    LEAD DESIGN: Jessica Walsh, Felipe Rocha
    DESIGNERS: Daniel Brokstad, Fumi Omori, Liron Ashkenazi, Pol Solsona, Simón Sepúlveda, Zipeng Zhu
    ANIMATION: Esteban Diácono, Karan Singh, Pedro Veneziano, Zipeng Zhu
    3D ARTISTS: Esteban Diácono, Pablo Alfieri, Pedro Veneziano
    TVC: Vallée Duhamel
    PHOTOGRAPHY: Leda & St. Jacques
    RETOUCHING: Lutz + Schmitt