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Rebranding — TypeCon

Typography, Graphic Design
    • PROJECT FEATURED ON:
    • SVA Portfolios — 5/9/2016
    • PROJECT FEATURED ON:
    • Student Show — 7/2/2016
  • Some process
Jens Marklund
New York, New York, United States
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    Project By

    Jens Marklund
    New York, New York, United States
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    About Project

    Student Project. By taking the most standard typeface out there, Helvetica Medium, and stretching it by hand using a scanner — it creates a much more interesting language than traditional typography would generate. While the process of modifying the typography is a very tedious job, having to stretch printed words over a hundred times to get the final product — the result ends up being something much more organic and unique what would have been created on a computer. The project includes posters, tickets and four different kinds of ID badges.
    Published: April 30, 2016
    • Views 7228
    • Appreciations 1165
    • Comments 48
    TypeCon rebranding Branding+Typecon stretched helvetica
    • Project Copyright Info
      COPYRIGHT INFO:
      Attribution Non-commercial
      No Derivatives

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