CAFÉ DE LA CORTE
Café De La Corte is a family owned, single origin coffee farm in Colombia. We helped them out with their identity, creating a mark that was based on their family crest.
They had a limited budget, so we developed an identity and packaging system that was affordable to produce on everything from their bags to their cards. By using a standard black tin, different coffee blends and roasts could be identified with a strip of adhesive tape–which reduced the costs of producing different packages. The bag colors and typography shift in color, to identify their respective roast. Overall, it was a system that was also accommodating to future blends, products, and could expand as the family company grew.
In return, they paid us in free coffee. Sweet delicious coffee.
ART DIRECTION & DESIGN:
The Collected Works