BRIK is an app used to build, organize, and connect your life featuring To Do lists, calendars, and scheduling. The identity was inspired by tinker toys that form connections to different units like the app itself would be connecting different aspects of one’s life. Additionally, the geometric colors are an abstraction of puzzle pieces that come together to build the whole picture. A user can swipe tasks or items off of their list how one would unlock their phone.
The full stationary identity reflects the functionality of the app by allowing the user to classify the subject of the correspondence.
Identity concept created under the direction of Serifcan Ozcan.