This project was produced for Stefan Sagmeister's "Can Design Touch Someone's Heart” class at SVA’s MFA Design program. In light of the storm of negative media towards law enforcement officers, we wanted to show appreciation for the daily service of the NYPD. We decided to find a playful way to celebrate the officers who wake up every morning to protect the city that never sleeps. By utilizing the comical stereotype of police liking donuts we redefined the abbreviation of NYPD to mean "New York Police Donuts." Through this medium we communicated the message "Dough-not stop being awesome." What evolved, was an entire identity system of packaging for the brand New York Police Donuts including individual boxes, thank you cards, and coffee cups. To add a personal touch, we labeled two dozen of the boxes and cards with specific names of officers from the nearby 13th precinct. Additionally, we produced extra packages that we hand-delivered to unsuspecting officers around the city- including Times square. What followed was a series of surprised faces and smiles. Created by: Lizzie Florece and Sarah Al-Seikhan MFA in Design at SVA NYC Class of 2017 Music: "Darix Togni" by Digi G'Alessio "A Velvet Affaire" by Blanket Barricade

Published: March 07, 2016