Pepsi Spire 2.0, the revolutionary touchscreen fountain, puts users in control. They can quickly browse brands, customize their drink with up to 500 beverage combinations and pour—thanks to a simple, fun selection process and seamless navigation created by the PepsiCo Design Team and Firstborn. Pepsi Spire 2.0 bridges the digital to physical worlds and transforms how we interact with our beverages.
CLIENT PepsiCo Foodservice
AGENCY PepsiCo Design & Innovation, Firstborn
Creative Director Jonathan Kim & Alvin Groen
design Yun Chen
3D Mike Bourbeau, Ron White
Animation Michael Kuzmich, Mike Bourbeau, Yun Chen
Each Assets is modeled, shaded, and rendered in Cinema 4D,
later composited in After Effect with motion graphic animations.