Pepsi Spire - 2016 Superbowl



  • Pepsi Spire 2.0, the revolutionary touchscreen fountain, puts users in control. They can quickly browse brands, customize their drink with up to 500 beverage combinations and pour—thanks to a simple, fun selection process and seamless navigation created by the PepsiCo Design Team and Firstborn. Pepsi Spire 2.0 bridges the digital to physical worlds and transforms how we interact with our beverages.
    CLIENT: PepsiCo Foodservice
    AGENCY: PepsiCo Design & Innovation, Firstborn

    My Role: Character Design, Style frame design, 3D texturing shading and renderings, motion animations         
    Creative/Art Direction: Jonathan Kim
    Lead Motion animation: Michael Kuzmich
    3D Modeling: Ron White
    Rigging / Character Animation: Mike Bourbeau


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  • ___________
    Styleframes I designed and illustrated
    Full board​​​​​​​
  • __________
    Assets animation - Wireframes
    Each Assets is modeled, shaded, and rendered in Cinema 4D,
    later composited in After Effect with motion graphic animations.
  • ____________
    Product Demonstrations