Pepsi Spire - 2016 Superbowl

  • CLIENT PepsiCo Foodservice
    AGENCY PepsiCo Design & Innovation, Firstborn
    MY ROLE Design & Animation

    Pepsi Spire 2.0, the revolutionary touchscreen fountain, puts users in control. They can quickly browse brands, customize their drink with up to 500 beverage combinations and pour—thanks to a simple, fun selection process and seamless navigation created by the PepsiCo Design Team and Firstborn. Pepsi Spire 2.0 bridges the digital to physical worlds and transforms how we interact with our beverages.​​​​​​​

  • Motion

  • Styleframes

    Each Assets is modeled, shaded, and rendered in Cinema 4D,
    later composited in After Effect with motion graphic animations.

  • Product Demonstrations

  • case study