100% Pure is an organic apothecary created by a woman named Susie Wang. Wang founded the company after working for a different cosmetic company that used harsh abrasive chemicals in their products. The redesigned identity is meant to emulate the clarity, transparency, and purity of the company. Inspired by the clear purity of bubbles, I incorporated a clear iridescence to the material of the packaging. The bottles themselves are a modern take on vintage glass apothecary jars and tubes.
Identity Concept created under the direction of Kevin Brainard.