We partnered with one of our favorite advertising agencies, PNYC, on this engaging campaign for the Outdoor Advertising Association of America.
Launched during Ad Week 2015, the copy lines were targeted to agencies, specific executives, and locations to prove the strengths and effectiveness of out of home advertising. Budgets are spent and lost on digital advertising and generally the public is glued to their devices. This campaign made urban dwellers look up and think. The campaign design is intensely bold and minimal to support the thought provoking copy. What was interesting is that people engaged and then posted to social media. So while the intent was to promote OOH the campaign also proved that if an ad is clever enough it becomes digital on its own.