In January 2012, BMW kicked off a two-year field trial for its first-ever all-electric car, the BMW ActiveE. Its 700 drivers – the BMW Electronauts – provided quantitative and qualitative driving data about the electric lifestyle to guide BMW’s production of its first mass-produced EV, the BMW i3.
The Electronaut Yearbook
To commemorate their participation, we created a personalized keepsake book that highlights their experience. It includes select posts from Electronaut bloggers, photo galleries from driver-organized events, their collective driving data – as well as space for Electronauts to fill in their own stats – and more. It was a simple way to say thanks and further encourage brand loyalty.