• LET US START WITH THE FIRST OPTION:
    now, how does it look?
     
    // FRESH & RELAXING
    // BOLD but CLASSY
    // MODERN & SOPHISTICATED
    // CONFIDENT but OPEN
     
    The brand image was inspired by the freshness of a backyard garden after a rainy night. The smell of the 
    pines and the clean cold wind. It is an honest brand, very transparent to its audience and true. 
  • ROUTE 1:
    THE BRANDMARK
  • PACKAGING MATERIAL RESEARCH / IDEAS

  • NOW THE SECOND OPTION:
    how does it look?

    // FRIENDLY
    // BOLD & CLEAN
    // VERY SMART
    // PLAYFUL
    // SIMPLE WITH A TWIST
     
    The brand image was inspired by the simple shape of a leaf, illustrated and simplifed in order to translate the simplicity and nature friendliness of the brand. The logo is simple, look closely, it is smart, a negative space between the C and the K is played with and looks like an arrow guiding you to the backyard. K is flipped.
     
  • ROUTE 2 :
    THE BRANDMARK
  • PACKAGING MATERIAL RESEARCH / IDEAS