Ben & Jerry's Campaign Concept

  • Advertising: Ben & Jerry's
    Project Supervisor: Abby Robinson (SVA)
     
    The idea was to revamp my previous Haagen Dazs concept for a more playful brand; creating advertisements that target consumers of ice cream by highlighting the moments in which they would desire it - A break up. This spiraled into the idea of adapting various breakup quotes, found and created, into colorful and playful advertisements. 


    // 2015
     
    Finally launched my website: http://pkaidoo.com