#Like4Like was created as a project in Allan Chochinov's class at SVA MFAD and is an entirely fictional pitch for a Netflix Original Series.
The idea behind #Like4Like came from my interpretation of how young people use social media today, based on my own findings and through research.
I saw on my own Facebook feed that a family friend had 267 comments on her new profile picture (one of 68) saying things like "OMG BEAUTIFUL!" or "I'd tap that:)". She is six-teen years old.
One aspect of my skepticism came from asking myself "Why do people comment on pictures this way?! – Is this a thing kids do now, openly admire each other on the internet?!?" to "What id these weren't so positive and admiring?".
I started researching more and found that Cyber Bullying is very much real. Here in America nearly 43% of kids have been bullied online, and 81% of young people think bullying online is easier to get away with than bullying in person. And perhaps not surprisingly the methods used are limited only by the child's imagination and access to technology.
My findings are universal. This is not just Norway or New York, this is everywhere and it is a real problem. I found that if I put one and one together I got three: Social Media is a platform for both the narcissistic and the followers, cyber bullying is not going away anytime soon and I'm tired and I just want to watch something on Netflix. Boom; A new Netflix Original Series with cyber bullying as it's underlying theme, hopefully creating a place and space for discussion on a broader level to a broader audience.
A group of teenagers in Manhattan suddenly find themselves as targets to an international troll fest when pictures they thought got deleted, obviously weren't. Things go viral and so things get out of control. A girl is found dead and her phone tells the story of a girl who was literally tormented to the point of no return and with a new legislation, people will be held accountable for her death.
The use of marble statues as a main visual serves three functions: to create a cast without actors, represent the immortal aspect of the internet and the option of anonymity when posting/trolling/bullying someone though technology. Once shared is always shared.
I chose to add stock photos f arms and phones to further the "use of technology" aspect and make it even clearer. Colors are earthy, but vibrant and can be combined in many ways.
The name "Hashtag Like for Like" plays on the trend I've seen on social media where young people post pictures and urge people to like them and they'll give a like in return. If you want strangers to discover you on the web, you better hashtag...