Folgers Coffee Rebrand

  • Folgers Coffee is a beloved brand known by most everyone. Probably more by their jingle than anything else — "The best part of waking up . . ." . . . you know the rest. But as a distinguished, reputable brand shouldn't Folgers have a mark that reflects their reputation? My thoughts exactly. These are a few of my ideas, sketches, and mockups on a Folgers Coffee redesign that brings the household name into the modern era. 
  • . . . 
  • Logo Design
     
    The final logo design is a mix of old and new. Taking influence from not only the clean, simple clarity found in today's branding, but from the rich history of Folgers Coffee as well. 
  • . . .
  • Package Design
  • Sketching
  • Early Concept