Fashion photographer Greg Sorensen came to us to looking to refresh his brand. Greg’s distinctive style has made its mark on the New York industry for over a decade.
Our goal was to create a brand that stands out amongst the other photographers while elevating and respecting the work. We did this by designing a restrained and flexible system that references the f-stop markers on a camera lens. The lines in the mark are set exponentially and create the illusional of deminsionality. The black and white palette shows off the photography in a confident and clean way. While the overall look may feel stark and minimal the grid system is extremely complex. The mark is the foundation for each layout creating a unique and own-able look that ultimately frames Greg’s photography.