What is Branding? Animation Video

  • With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists.
    Entrepreneurs, innovators, disruptors, CEOs and CMOs have enough landlines to sidestep when tackling the branding beast.
    So I decided to write, narrate and creatively direct a video to distill branding down to its basics answering that fundamental question, "What is branding?”
    Written plainly with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form.
    Hats off to Saar Oz for his outstanding animation work.