Our wonderful clients at the Chia Co were in need of event branding for their first ever summer party in New York. Poolside, a pool party hosted at the McCarren Hotel & Pool in Brooklyn, called for something hip. We were inspired the Chia Co’s Australian roots and their stylish audience. We chose a retro typeface, treated photography and a vibrant color palette. We also wanted to mimic the way pool water looks from above, so we laid out the type in a whimsical way.