Mun2 (Spanish pronunciation: mundos) is an American cable and satellite network catering to young Latinos living in the U.S. As a companion channel to Telemundo, mun2 is a proud fusion of cultures, the programming is a mix of reality, scripted series, music, sports, novelas and movies. A reflection of the audience, Mun2 airs programming in both English and Spanish. The brand lives with a foot in both worlds. Latin / American, Spanish / English, Style / Substance... this theme of duality, fusion, intersection informs everything we do. Image treatment, typography, messaging, and animation all come back that same core idea. The channel and the audience has been growing significantly in recent years. Setting firm but flexible guidelines for everything from logo usage, talent photography, iconography, typesetting and animation style was key. Our delivery included cross platform branding guidelines, an on-air graphic toolkit and a live-action awareness campaign. Client: mun2 Studio: Gretel Executive Creative Director: Greg Hahn Creative Director: Ryan Moore Producer: Ryan McLaughlin Art Direction: Adam Grabowski Original Photography: Tom Edwards Design: Adam Grabowski, Dylan Mulvaney Animation: Adam Grabowski, Irene Park, Ken Tanabe, Bryan Cobonpue, AJ Kolb, Andrew Brown, Ke Li Editorial: Robert Lopuski, Ryan Moore Typeface: U8

Published: September 25, 2014