In honor of Pentagram's recent 40th anniversary, we were invited to present an exhibition at the 7th Ningbo International Design Biennial in Ningbo, China. Putting a new spin on Pentagram's portfolio, we created an interactive and immersive exhibition highlighting the ideas and influences that have guided our work across four decades.
The exhibition stages different aspects of our portfolio in a series of “zones” that flow together to create an impression of our collaborative and interdisciplinary approach. Together with Softlab, we sought unexpected ways to amplify the works spatially and invite audience engagement. From the the Marks room, where exhibition patrons could take one of 400 red plexiglass disc each containing a logo design and project it onto the wall “Bat-man” style, to the exploded cloud version of our 800-page portfolio Black Book.
Design at Pentagram, Partner: Natasha Jen