An award-winning integrated 360 campaign promoting Turkey as a travel destination.
“Unlimited Turkey", a fully integrated campaign with the goal to raise awareness about Turkey as a travel destination in North America. It included prime time TV, prominent billboards in New York City in key DMA, print and newspaper ads, taxi-top banners, and double-decker bus displays.
The Times Square digital billboard piece was designed to showcase “Unlimited Turkey” mini-movies on 17 digital screens for a month. Times Square attracts an estimated 26 million visitors per year, so it was an ideal location to spread the key message to a broad spectrum of people – New Yorkers and visitors alike. The videos contained beautiful imagery of the country, focusing on the upscale luxury of Istanbul, millennia-old ruins and spectacular natural wonders of the country, and the campaign landed the 2009 Adrian Award for excellence in travel marketing.