Since opening their first location in West Hollywood, LaserAway has been a leader in laser removal and aesthetics. Realizing their company had begun to also focus on beauty related procedures the team at LaserAway came to us to reposition and overhaul their entire brand.
From our research we discovered the primary demographic is affluent tech savvy women ranging from their mid twenties into their forties. We created a clean design approach that spoke to their audience through simple typography and a modern feminine color palate. We created a customize stencil where the A is knocked out, which speaks to removal. It was important that the identity felt clean to embody the medical aspect of their service, but we also wanted it to feel premium and fashionable. Beyond the logo and brand identity we are consulting as a design partner reworking their interiors as well as their digital presence.