DEBRANDING

  • We are living in the world of consumerism where we are influenced and encouraged to purchase goods and services. we, as consumers, should be informed decision makers in the marketplace, but we are surrounded by too many branded products and services, which consistently control our process of decision-making with confusion. 
     
    If we are living in the world that all kinds of products and services are merged into ONE BRAND IDENTITY and we are no more controlled by any logo, advertising campaign, or visual identity, we need to DEBRAND the whole world and unify all brands into one identity and define a system.
     
    Defualt is a custom typeface which two typefaces are fuzed together: Akzidenz Grotesk and Helvetica, merging the modern aspect of the Helvetica with universal look of Akzidenz Grotesk.