Value proposition will lead to creative design development for a richer brand experience.
Creative Concept 1: Ad campaign
Reiterates each component of the value proposition. Print and Digital
Creative Concept 2: Retail Channel Experience
Experiencing the brand in another environment; Pop-up shops inside restaurants and coffeeshops.
Learning about the brand's social impact with interactive screens.
Creative Concept 3: Interactive Lifestyle App Experiencing the brand through an interactive app. The app assists in the user's well being in daily living. Includes a stylist that determines what you should wear based on weather, occasion, and mood. Nutrition and fitness are all included for a well-rounded lifestyle.
I was asked to take an existing brand and create a holistic brand experience using interactive design. Studies on technology, trends, products, and marketing helped me see opportunities to use interactive design to make a brand's experience richer. Using borrowed images, I created a set of creative concepts to explore the value proposition that I came up with for the brand.