Brand Experience: Alternative Apparel

  • Value proposition will lead to creative design development for a richer brand experience.
  • Creative Concept 1: Ad campaign
    Reiterates each component of the value proposition. Print and Digital
  • Creative Concept 2: Retail Channel Experience
    Experiencing the brand in another environment; Pop-up shops inside restaurants and coffeeshops.
    Learning about the brand's social impact with interactive screens.

  • Creative Concept 3: Interactive Lifestyle App
    Experiencing the brand through an interactive app. The app assists in the user's well being in daily living. Includes a stylist that determines what you should wear based on weather, occasion, and mood. Nutrition and fitness are all included for a well-rounded lifestyle.