Ando Identity

  • Ando Identity

    Identity and Packaging
    Instructor: Gail Anderson and John Custer

    How can you combine a high end brand with a low end brand to form its own identity? I decided to combine Louis Roederer Cristal (High End) with Maruchan Instant Ramen Noodles (Low End) to create ANDO. An actual combination of Cristal and Ramen Noodles to give you the perfect amount of salty and sweet. The name derives from the creator of the Instant Ramen Noodle Momofucku Ando.