Brooks Brothers x Swedish Fish

  • Brooks Brothers x Swedish Fish
    A Swedish classic

    The concept to this project was to take a brand that's known to be inexpensive and merge it with a far more expensive brand, in a way creating a collaboration. For this partnership, I've created a fictional trunk show, wherein Swedish Fish is the inspiration for a new line at Brooks Brothers, and the new line is called "Red Fish". Collaterals include: a trunk show invitation, clothing tags, and a redesigned Swedish Fish box. 

    Class: Communication Design
    Instructor: Gail Anderson
    Year: Junior (2013)