Max Brenner: Rebranding

  • Max Brenner is an Israeli chocolate retail store/restaurant and it is famous for its large selection of chocolate-
    based dishes, which is also located in the Union Square area of New York City.
    The bold slab-serif logotype and overall identity follows the founder’s original idea of chocolate factory.
    The simple and direct yellow stripes bring the industrial language to its identity, which will give its space excitement and the cool vibe from the urban.