Thesis - Branding for the Museum of The Moving Image, a museum about film, television and video games. Using the square cutout on the film strip as inspiration, creating a set of square alphabet with positive and negative version. The logotype put together forms a pattern, as the visual identity through out the campaign. In the museum, everything is projected, signage, staircases even gift shop. Everything in the museum is movable.
Interior Photo - LEESER Architecture & Museum of the Moving Image
Many thanks to Carin Goldberg, Pablo Delcan, Claudia de Almeida and A2!