Bali Swim is Bali’s leading swimwear manufacturer for low minimum productions – and work with 100+ labels yearly worldwide. These include startup and established brands in USA, Europe and Australia. The wordmark is meant to feel clean and unique. By modifying the bottoms of each letter, we are able to mimic the break in waves. For the color palette, we chose energetic and vibrant colors to portray the positivity of the brand. By using Maison Neue as our headline typeface, we established a clear contrast between our headlines and logo design. Fun details within the typeface’s characters are subtle enough to compliment the logo font without competing for attention. Our dot pattern speaks to both our manufacturing connections and the connections we create for our customers.