NBC Sports approached us to create a launch spot for their new flagship show: Sports Talk. The show cuts through the typical chatter, gets behind the stats and digs for the real story.
Against a script themed around data overload, we built a graphic stream of box scores, headlines, field goal percentages, tournament brackets and photographs. Our camera scrubs through dimensional data, looking for connections, breaking stories apart and eventually slicing through the clutter.
Executive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Producer: Ryan McLaughin
Art Director: Matt Tragesser
Design: Ryan Moore, Matt Tragesser
Animation: Gabriel Regentin, Sean Eno, Bryan Cobonpue
Typefaces: DIN, Georgia