Web Redevelopment Proposal, Mount St. Mary's University

  • Mount St. Mary’s University, Emmitsburg, MD
    01/2010 – 06/2010
    www.msmary.edu
    Web Consultant
    Independent Contractor on a six-month contract to analyze the Mount’s website for navigational problems, usability, and audience targeting, and to propose a redesign for Site Executive, their content management system. Development included creative direction, design, and project management outlining time lines and deliverables; social networking marketing; template corrections for search engine optimization and Section 508 compatibility; used Google Analytics reworked to isolate on-campus IP addresses and to automatically generate monthly reports with asynchronous link and ad campaign tracking for Admissions and Marketing.
  • On their current site one can see that they used some of the design elements, and most of the navigation structure and information architecture that I recommended.